Event-Based Segmentation in Pelcro Automation

🔍 Problem Statement

As a marketer building segments in Pelcro, I can only segment on customer, subscription, and invoice data, which prevents targeting based on user behavior.

💡 User Story

As a marketer, I want to build segments using event data (e.g., page visits, downloads, logins), so that I can target users by behavior in addition to account attributes.

🎯 Definition of Done (DoD)

✔ Given a marketer is building a segment in Pelcro, when they add a filter, then event-based conditions (event name, count, time window) are selectable alongside existing customer/subscription/invoice filters.

✔ Given a segment includes event-based filters, when it is evaluated, then the resulting user list reflects users matching the event criteria within the specified window.

✔ This change will impact UI, API, and Data, specifically the Pelcro segment builder and the segmentation API responsible for evaluating event-based predicates.

✔ This solution will include the following limitations: event sources limited to [clarify: Pelcro-tracked events only vs. third-party]; historical event lookback capped at [clarify window]; real-time evaluation not in scope for v1.