🔍 Problem Statement

As a publisher, I experience paywall targeting as a fixed attribute list set inside each individual paywall, which results in audiences I cannot express — anonymous readers with more than five page views in the last 30 days, for instance — receiving the same meter and gate as everyone else.

💡 User Story

• As a publisher, I want to define paywall targeting as a Pelcro segment rather than per-paywall attributes, so that an audience is described once and reused across paywalls.

• As a publisher, I want every attribute available in today's paywall targeting to also exist as a segment condition, so that deprecating paywall-level targeting costs me no capability I have now.

• As a publisher, I want to select a segment when I create a paywall, so that the paywall applies only to readers in that segment. [TBD: one segment per paywall, or several]

• As a publisher, I want to build segments over anonymous visitors from referral source and page-view frequency, so that I can target readers I know nothing else about.

🎯 Definition of Done (DoD)

• ✔ Given the segment builder, when a publisher creates a segment, then every attribute usable in paywall targeting today — country, platform, tag, URL, adblock — is available as a condition.

• ✔ Given a paywall, when a publisher configures targeting, then they select a segment, and the per-paywall attribute fields are deprecated in the UI.

• ✔ Given a reader in a targeted segment, when they load an article, then that paywall's frequency_limit and type_of_paywall apply instead of the untargeted paywall.

• ✔ Given each segment condition type, we should make sure the data will be available and can be evaluated client-side at paywall time.

• ✔ Given a paywall is displayed, when Paywall Displayed is logged, then the matched segment ID and applied meter limit are recorded.

• ✔ This solution will include the following limitations: anonymous identity is per-browser and resets on cookie clear; activity events are logged-in only and retained 3 months; geo is country-level at decision time; per-segment products, plans and campaigns out of scope.